酒
Sep 2, 2026· 7 min
Is Baijiu the Next Mezcal? The Case for the Coming Cult Spirit
Mezcal spent decades as a mystery, then became the bartender's obsession. Every sign that made that happen now points at baijiu — plus a few it never had.
Read storyStories & VlogsThe world's most misunderstood spirit,
The world's most misunderstood spirit,
explained with love
Craft, culture, markets and tasting — stories from the front lines of bringing baijiu to the world. Watch, read, and subscribe.
酒
Aug 30, 2026· 6 min
Kouzijiao: The House That Invented Blended Aroma
While China's biggest names fight over one aroma family, one distillery in Anhui quietly built a style of its own — and it might be the friendliest baijiu on earth.
Read story酒
Aug 28, 2026· 7 min
The Chinese Banquet: Where Baijiu Becomes Ceremony
A Chinese banquet isn't a meal with drinking — it's drinking with a meal. Understanding the rituals of the round table is understanding baijiu itself.
Read story酒
Aug 25, 2026· 8 min
How Baijiu Legally Reaches the US: An Importer's-Eye View
You can't just order baijiu from China to your door. Behind every bottle on an American shelf is a chain of licensed players — here's how it actually works.
Read story酒
Aug 22, 2026· 7 min
Four Aroma Families: How to Read a Baijiu Label Like a Connoisseur
Whisky drinkers talk about regions; baijiu drinkers talk about aroma. Learn the four families and you can predict a bottle's character before you open it.
Read story酒
Aug 18, 2026· 6 min
How to Drink Baijiu: A First-Timer's Field Guide
The first sip surprises everyone. The second sip converts most people. Here's how to give baijiu the three-sip chance it deserves — temperature, glassware, pace and all.
Read story酒
Aug 15, 2026· 8 min
Why Baijiu's Moment Is Coming
Baijiu is the most-drunk spirit on earth — and the least known beyond China. Four thousand years of craft, a home market no other spirit category can match, and a generation now travelling with its own culture: the ingredients for a global breakthrough are already in place.
Read story酒
Aug 8, 2026· 7 min
Solid-State vs Liquid-State Distillation: Why Baijiu Tastes the Way It Does
Whisky ferments as a liquid. Baijiu ferments as a solid block of grain. That single difference explains the entire flavour universe of China's national spirit.
Read story酒
Aug 1, 2026· 6 min
What Is Baijiu? A 4,000-Year-Old Spirit You Haven't Tried Yet
Before whisky and vodka conquered the world, China was already distilling. Here's everything a curious drinker needs to know about the world's best-selling spirit.
Read storyThe Baijiu Dispatch
Stories, tasting notes and market updates — once a week, no spam, unsubscribe anytime.